Media's Role in the Growing World of Fantasy Sports

Fantasy Sports has taken the world by storm.  This takeover is a direct result from the efforts that media outlets have put in to sustain the game's popularity.  Everywhere you turn there is commercials for daily fantasy leagues on "draftkings" or "fanduel".   Major stations like ESPN and CBSSports have talk shows talking about who to start and sit on your team that week.  Fantasy sports is one of the most rapidly growing industries on the planet, and sports media outlets are the reason.